At Mac, we invite you to come and see where we’ll build your bike – you can even come and see it being assembled if you like.

When you buy a Mac you get to say what you want, it’s a conversation with someone who’s seen the bike through its entire development, from concept to what you see in front of you.

Last week we were asked by a customer which elements of their bike they could specify to their requirements, and the list was surprisingly long:

Tank colour – Your tank will be made by Ascerbis in Italy – your choice of colour and special finishes from The Smallest Cog in Hereford

Bodywork – from our supplier in the Midlands, again your choice of colours / finish

Frame colours, including metallics to make your frame really stand out, supplied by Caged Laser in Radstock near Bath

Brakes – choose from Brembo or our beautifully engineered billet units from helperformance.com, you also get a choice of master cylinder

Seat upholstery, padding stiffness, thickness and colours – you choose what looks good and feels right for you

Handlebars – select from clip ons and a large range of upright bars to get a set-up that makes your riding as comfortable as it is fun

Radiator and Air box, we’ve done the engineering, you decide on the finish, we make it a reality with AlliSport, our UK supplier

Wheels and tyres – choose a combination that fits with where/how you ride with the look you love

Grips – we have a standard set, or you can choose something that’s familiar, if you like

Bolt-on parts such as exhaust hangers, headlamp brackets – again you can choose your colour of powder-coat or go for stainless, brushed or polished, it’s up to you

If that sounds like too much choice – no problem, once we’ve had a chat, we’re more than happy to recommend a set-up that’ll work for you

We’ll never be mass-market or sell lots of bikes to lots of people, but…….

If you want a beautifully engineered, gutsy British single in your life that’s built just the way you like, get in touch.

If not, no problem – whatever you choose to ride, we want you to enjoy it because that’s what it’s all about, isn’t it?